It’s only natural to panic amid a pandemic like COVID-19, unless it somehow presented an open growth opportunity for your business.
The extreme measures implemented to control this never-seen-before pandemic disrupted the business environment, consequently forcing many to shut down partially or entirely. Tight restrictions coupled with disrupted supply chains, a dip in sales, increased operational costs, and changing customer habits made conditions unbearable.
But as restrictions ease and entrepreneurs collect their broken pieces, marketing is one component you can’t ignore.
The world has suffered amid corona, and customer preferences, expectations, and habits have changed.
So how do you stay afloat amid these storms?
1. Take your business online.
An eCommerce presence is a must-have. More and more customers have turned to online shopping platforms amid a crisis. Taking your business online can open new opportunities.
Try ready eCommerce platforms like Shopify, WooCommerce, and Etsy. Or build a website from scratch through platforms like WIX and WordPress. Whichever approach you choose, be sure to create a secure, navigable, and customer-friendly website with a simple checkout process.
Remember to consider packaging and shipping fees when taking your business online. You can also have your customers buy online and pick up in your physical store.
2. Max Your Social Media Potential
Today, social media platforms are invaluable marketing tools and a way to engage with your customers in real time.
This is the time to max your social media potential and upgrade your presence in the channels your customers prefer most.
Using social media platforms for marketing strategies like paid ads can help generate fast results. However, a poor strategy can mean a greater investment than the return.
Follow this guide to make the most of social media marketing;
- Facebook, Twitter, & Instagram – Best for B2C marketing
- YouTube, TikTok, Snapchat, – Excellent for video marketing and direct-to-client
- Linkedin – Excellent for B2B
A thorough social media strategy can help your business recover and prepare to thrive post-pandemic.
3. Track changes in customer habits and preferences
Tracking pandemic-induced changes in customer behavior and preferences can help you build a better marketing strategy.
For instance, learning where else they shop and their age brackets can help you make informed decisions in future marketing campaigns.
4. Announce a live event (or a virtual event)
If you plan to make a grand re-entry into the market, then host a product rollout. An event can help attract the attention of your loyal customers and new users.
If a live event is not feasible, a virtual event can serve as the perfect launch and reopening platform.
Advertising your brand during tough times can give you an edge over competitors and have a long-lasting impact on your business, even post-pandemic. Plan carefully to benefit more from your marketing efforts.
Author Bio: Payment industry guru Taylor Cole is a passionate payments expert who understands the complex world of best merchant services UK. He also writes non-fiction, on subjects ranging from personal finance to stocks to cryptopay. He enjoys eating pie with ice-cream on his backyard porch, as should all right-thinking people.